Setting up Floodlight in Google Campaign Manager (CM) involves creating Floodlight activities and tags to track user actions on your website or app. Floodlight is Google's conversion tracking system, and it helps you measure the effectiveness of your digital campaigns. Below is a step-by-step guide to setting up Floodlight in Campaign Manager:
Step 1: Access Google Campaign Manager
- Log in to your Google Campaign Manager account.
- Navigate to the Advertiser for which you want to set up Floodlight.
Step 2: Create a Floodlight Configuration
- Go to Admin > Floodlight Configurations.
- Click New Floodlight Configuration.
- Fill in the required details:
- Name: Give your Floodlight configuration a name.
- Advertiser: Select the advertiser associated with this configuration.
- Default Activity Group: Choose an existing group or create a new one.
- Status: Set to "Active."
- Click Save.
Step 3: Create a Floodlight Activity
- Go to Advertiser > Floodlight Activities.
- Click New Floodlight Activity.
- Fill in the required details:
- Activity Name: Name your activity (e.g., "Purchase" or "Sign-Up").
- Floodlight Configuration: Select the configuration you created earlier.
- Activity Group: Assign the activity to a group (e.g., "Conversions").
- Counting Method: Choose between "Unique" (counts each user once) or "Standard" (counts every instance).
- Expected URL: Enter the URL where the conversion will occur.
- Status: Set to "Active."
- Click Save.
Step 4: Generate Floodlight Tags
- After creating the Floodlight Activity, click on it to open the details.
- Click Generate Tag.
- Choose the type of tag you need:
- Image Tag: For standard web tracking.
- Global Site Tag: For cross-domain tracking and enhanced measurement.
- Iframe Tag: For use in iframes.
- Mobile App Tag: For tracking app conversions.
- Copy the generated tag code.
Step 5: Implement Floodlight Tags on Your Website or App
- For Websites:
- Paste the Floodlight tag code on the relevant pages (e.g., thank-you page after a purchase).
- Place the Global Site Tag in the
<head>section of all pages for cross-domain tracking.
- For Mobile Apps:
- Use the Mobile App Tag and integrate it into your app using Firebase or another SDK.
Step 6: Test and Verify
- Use tools like Google Tag Assistant or Chrome Developer Tools to verify that the Floodlight tags are firing correctly.
- Perform a test conversion (e.g., make a purchase or sign up) and check Campaign Manager to ensure the activity is being tracked.
Step 7: Monitor and Optimize
- Go to Reports in Campaign Manager to view Floodlight activity data.
- Use the data to optimize your campaigns and improve performance.
Additional Tips
- Dynamic Parameters: Use dynamic parameters in your Floodlight tags to pass additional data (e.g., revenue, product IDs).
- Cross-Domain Tracking: Ensure proper setup of cross-domain tracking if your user journey spans multiple domains.
- Privacy Compliance: Make sure your Floodlight implementation complies with privacy regulations like GDPR or CCPA.
By following these steps, you can successfully set up Floodlight in Google Campaign Manager and track conversions effectively.